The Numbers Have It

A brief analysis of the Twitter numbers belonging to the Predator account used as example in The Trouble with Twitter

Such accounts offer or link to services such as promoting a self-publishing writer on social media via posts and tweets or having an hour long chat over Skype or similar about how to utilise the platforms.

All for a fee.

Therefore, if anyone should have a great social media presence it should be them.

Unfortunately it’s frequently the case that their numbers are appalling.

numbers

Header image courtesy of Carlos Muza

The Predator account in question showed 68.5k followers and a following of 69.6k at the time of writing The Trouble with Twitter.

Its totals across ten tweets were:

  • 18 Comments
  • 31 Retweets
  • 82 Likes

As mentioned Nobody Cares About Your Book there are only certain types of people/organisations destined to do well on the social media front:

Those that people go out of their way to follow.

Luke Goss, member of the band Bros and an actor is one of those people; he has 56.5k in followers, while he follows 5,835.

bros

The recent documentary about 80’s boy-band sensation Bros (a cracking watch fan back in the day or not).

Last ten tweets:

  • 1,503 Comments
  • 978 Retweets
  • 8,377 Likes

Despite being lower in followers, Luke’s tweets receive exponentially more activity.

So much so it had to be considered perhaps something to do with his being famous on more than one front.

Lucky then that for these purposes he has a brother only famous as a musician.

Surprisingly, though only having one string to his bow, Matt Goss has 124k followers; he follows 39.3k.

Last ten tweets:

  • 731 Comments
  • 374 Retweets
  • 5,598 Likes

Despite having over twice as many followers as Luke, Matt’s numbers come in around 50% less.

Finally, for a touch more context, the numbers for Neil Fallon, lead singer of earth rockers Clutch – another musician, yes, but a completely different kettle of fish to Bros.

neilf

Neil Fallon, lead singer of Clutch, in recent video Ghoul Wrangler (below)

Neil has 19k followers; he is following 334.

Last ten tweets:

  • 220 Comments
  • 169 Retweets
  • 2,906 Likes

Looking at the numbers of four accounts doesn’t make for a scientific study.

Based on them alone, though, there’s no direct correlation between the number of followers and the amount of activity a tweet receives; an account can have significantly lower numbers than another, yet still receive far more interaction.

However, things like how closely together the tweets were posted hasn’t been taken in to consideration. Matt might be posting ten times a day while Luke only once a week.

And who’s to say that would make a difference anyway?

Still, there’s no missing how terrible the numbers belonging to the Predator are.

Which is why only one example of a Predator is needed; they’re all thereabouts the dismal same. Once knowing what to look for instead of being dazzled by a high follow number, they’re impossible to miss.

Next: Delving deeper into whether what’s on offer is genuine or not.

Previously in this series:

Poetry relating to writing/self-publishing:

Thanks for reading 🙂

N. P. Ryan.

CIRCLEDuckBlack

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